Hooch has opened a concession within the Topshop Oxford Circus flagship store.
The Hooch concession is situated on the basement floor. It carries the full autumn 08 Hooch collection and has a boutique, vintage-style shop fit.
Hooch retail director Greig Fowler said: "We are tremendously proud to have been appointed by Topshop to join so many other successful brands and their own exceptional retail offer within this fantastic store environment.The retailer is globally recognised as a style setter by women of all ages and backgrounds. This is a fantastic launch pad for Hooch to reach a new audience. We hope to build on this relationship and establish strong links for the future for both parties involved."