A womenswear brand backed by former Marks & Spencer chief executive Lord Stuart Rose is seeking £500,000 investment to expand into wholesale, grow its digital presence and enter new international markets.
Hope launched in 2015, targeting women over the age of 40 with a range of fashionable, well-fitting and comfortable items made in the UK and Italy.
It was founded by Nayna McIntosh, who has more than 30 years’ experience in the industry, and was part of the team that launched George at Asda in 1989 and M&S’s Per Una in 2001.
McIntosh and her team have 200 years’ combined experience gained at retailers including Next, Asda, Sainsbury’s, M&S and Gap. They have an average age of 52 and five out of six of them are women.
Hope currently sells online and is in discussions with a major US department store.
It said it has a database of more than 16,000 people and its website traffic has grown by 350% in the last three months, compared with the previous year. It is looking to explore international oppiortunities, as one-fifth of organic web traffic comes from overseas.
Funding to date has been provided by McIntosh and private investors including Rose and other retail veterans.
The firm has currently secured almost £370,000 of its £500,000 Crowdcube campaign, with 26 days to go.