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Hotter appoints omnichannel director and head of wholesale

Footwear firm Hotter has appointed former marketing and trading director at Missguided, Victoria Betts, as its first omnichannel director.

Betts worked at Shop Direct for 12 years in a variety of roles including head of trading and head of sales and marketing, before joining Missguided in September 2014. She left the young fashion etailer in February.

At Hotter, she will be responsible for expanding the brand across all platforms. Details have not been disclosed.

Hotter has also appointed Adam Marsden, former head of sales for the UK and Ireland at Clarks, as its head of wholesale. He replaces Anthony Moses, who has left Hotter after one year.

Marsden joined Clarks in 2003 as sales manager for Ireland and worked his way up to head of sales for the UK and Ireland, a position he held for seven years. He was among the 170 people made redundant at the firm in February.

He will be responsible for building the Hotter brand in the UK and with overseas partners.

Hotter chief executive Sara Prowse said: “Wholesale has always been important to us and we want to drive this area forward, targeting a four-fold expansion.”

Prowse joined Hotter in February, replacing Peter Taylor. Before that she crossed over with Betts at Shop Direct from 2005 to 2012, latterly in the role of brand director.

On Betts’ appointment, she said: “Vicky’s passion for the customer, brand strategy and her omnichannel experience will be instrumental in fuelling our determination to double our business in the next five years.”

Hotter’s turnover reached £96m in the year to February 1 2015, its most recent results. It made a pre-tax profit of £8.2m. 


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