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House of Fraser appoints new CCO following Harding's departure

House of Fraser has appointed David Walmsley, former digital director at Marks & Spencer, as chief customer officer, replacing Andy Harding.

David Walmsley 2

David Walmsley will join House of Fraser

Harding left at the end of May after five years at the department store group. Walmsley’s start date is yet to be confirmed.

Alison Lancaster, who has previously held director roles at Bravissimo, Bonmarche and McArthur Glen Group, joined HoF last month to lead the customer team on an interim basis.

Walmsley’s departure from M&S was revealed last month after the retailer announced a raft of changes to its management structure and board responsibilities to enable “speedier decision making”.

Walmsley had been digital director at M&S since July 2011. Before that he was director of ecommerce at Dixons Stores Group from 2009 to 2011, and previous employers include John Lewis.

Marcus East, who was digital development director at M&S, has been appointed digital director on an interim basis.

Harding joined HoF as director of ecommerce in January 2011 and was promoted to executive director of multichannel two years later. He took on the chief customer officer role in March 2015.

Before that, he held roles at stationery retailer Ryman, Carphone Warehouse and BHS. His next move is not yet known.

In his new role, David Walmsley will be responsible for HoF’s customer-centric approach, providing a single vision across all of its channels. He will report to chief executive Nigel Oddy.

Oddy said: “We are delighted to announce the appointment of David Walmsley as chief customer officer. He has a wealth of experience in the retail and digital space, which will be invaluable as we continue to develop our leading multichannel proposition, both in the UK and internationally.

“He joins at a very exciting time for our business and we look forward to working with him.”

Walmsley said: “I’m really excited to be joining House of Fraser. Its multichannel offer is already second to none, placing the customer at the heart of its strategy and execution.”

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