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House of Fraser credits own brands for growth

Own brands are continuing to drive growth at House of Fraser, underpinned by the department store’s multichannel strategy.

HoF’s like-for-like sales grew 3.3% in the first six months of the year.

In the 26 weeks to July 27, turnover at the business reached £522.1m, with online sales rocketing 57%. Gross pro t rose 18%.

HoF’s own brands recorded a 13% increase, with particularly strong performances from Label Lab, Linea Weekend and Howick. The period also saw the launch of its new menswear range, Army & Navy.

Third-party brands such as Superdry also drove sales, while logistical improvements to home delivery and click-and-collect services also boosted the top line.

Trading has remained positive for the eight weeks to September 21, with like-for-like sales up 1.1%. No one from HoF was available for comment as Drapers went to press.

HoF’s buoyant performance comes as the department store is thought to be planning a return to the stock market, which would mark the third time the company has been publicly listed.

The retailer is thought to have previously been the subject of takeover discussions by suitors including Sports Direct owner Mike Ashley and the sovereign wealth fund Qatar Investment Authority, which owns Harrods.

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