House of Fraser has been fined £40,000 for misleading shoppers over Sale prices in some of its Welsh stores in the run-up to Christmas last year.
The investigation was led by Torfaen County Borough Council and centred on price tags in the retailer’s Cwmbran, Cardiff and Bournemouth stores.
Several products were labelled with “was and now” tags, but the labels did not specify the previous prices - meaning shoppers couldn’t tell if they were getting a reduction in price.
HoF pleaded guilty to eight offences at Newport Magistrates’ Court under the Consumer Protection from Unfair Trading Regulations 2008.
The business was fined £40,000, ordered to pay £8,501 in costs and a £120 surcharge.
A spokeswoman for House of Fraser said: “At House of Fraser, we are committed to giving our customers great value through price offers and our policy is always to be clear and transparent to ensure that our customers are able to make informed decisions. We regret that on this occasion we did not meet our own high standards.
”Although, the charges related to only a very small selection of products, we have taken additional steps to further enhance our procedures going forward.
“House of Fraser will continue to work hard to provide our customers with great offers to ensure that our customers receive a premium and rewarding shopping experience.”