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House of Fraser first quarter sales rise 8.1% as online soars

House of Fraser’s sales excluding VAT were up 8.1% on a like-for-like basis for the 13 weeks to May 2.

Store like-for-likes rose 3.1% against the same period in 2014, while online sales soared up 40%, higher than the 32% growth recorded for the full year to January 31.

Sales from concessions, such as Mango, Whistles and French Connection, were up 9%, with branded sales also up 8%.

During the quarter HoF made its debut as the title sponsor of the TV Bafta awards on May 10. The partnership will continue in 2016.

It also overhauled the iPhone app it launched in 2012 to include a barcode scanner and stock locator.

Growth has continued into the first few weeks of the business’s second quarter. Sales were up 3.1% on the same period last year, meaning like-for-likes for the first 19 weeks of the fiscal year have risen 6.3%.

In April House of Fraser revealed total revenue for the year to January was £1.3bn and adjusted EBITDA was up 7% on the previous year to £64.4m.

This week it was reported that House of Frasers’ Chinese owner Sanpower is poised to buy Hamleys toy shop from its French owner Groupe Ludendo.

Readers' comments (2)

  • Judging be emails received, appeared that HoF was discounting every week. Sales growth great. Profits?

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  • I'm amazed that HOF continues to be taken seriously. With the amounts of discounts they screw from their suppliers, they should be making healthy profits, but they are very debt heavy with their liabilities and are discounting all but a few weeks a year.

    Good business model?

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