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House of Fraser hits out at Debenhams

House of Fraser has taken a swipe at struggling rival department store Debenhams with a disparaging discount.

Customers can enter the code “Debs20” to receive 20% off selected products at House of Fraser until midnight tonight.

House of Fraser owner Mike Ashley had been embroiled in a long battle to take control of Debenhams before it entered administration last week.

Equity for all Debenhams’ shareholders, including Sports Direct, was wiped out by the department store’s collapse.

Debenhams rejected a last-minute £150m life line from Ashley, under which the Sports Direct boss would have become chief executive of the department store.

He has since called for the resignation of Debenhams’ administrators FTI Consulting, threatening legal action to remove the advisory firm because of a conflict of interests.

Readers' comments (3)

  • Like kids in a playground

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  • Ashley needs to concentrate on HoF, rather than worry about Debenhams with cheap and devaluing tactics, as he is copying the business he is supposedly mocking.


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  • They are just carrying on where they left off, battling against one another, which is the prime reason they both collapsed in the first place, continue down this route and they collapse again. I agree, kids in a playground.
    Because at the moment House of Fraser looks more Sports Direct, so you can forget Harrods of the North.

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