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House of Fraser joins promotional stance

House of Fraser will join the raft of high street retailers on Sale this week with discounts of up to 40% on Thursday and Friday.

House of Fraser said it remained confident about its trading position but that it would react to the recent numerous pre-Christmas discounts in the market. Debenhams, Marks & Spencer, Bhs, Dorothy Perkins and Wallis were among the retailers offering up to 25% off in the last few days. Selfridges kicked off a similar promotion this week.

House of Fraser said it would discount its own labels, which include Linea and Untold, by up to 40% this Thursday and Friday. It will also offer up to 25% off branded merchandise.

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