House of Fraser will launch a nationwide next evening delivery service from August.
The new delivery times allow customers to shop until midnight and receive their orders between 6pm and 10pm the next evening. It will operate seven days a week and will initially cost £6 per order.
House of Fraser will also offer a same-day ‘buy and collect’ service. Online shoppers who place orders before 11am can collect them in store from 5pm the same day. House of Fraser said it hopes to introduce the system to selected stores by Christmas 2013.
Andy Harding, executive director for multi-channel at House of Fraser, said there was resentment among consumers that standard delivery times did not fit around their working lives and that the new delivery service has been introduced after listening to feedback.
“There is a myth that home delivery is convenient but customers actually resent waiting at home all day for a delivery, even if they are offered a vague but unreliable indication of the time it will arrive,” he said. “We listened to customer feedback which suggested a need for a more flexible delivery fulfilment based around standard working hours.
“A four hour delivery window, post standard working hours, seemed like the most logical and convenient time.”
House of Fraser initially introduced a next-day ‘buy and collect’ service to its online offer in 2010.