House of Fraser has heated up the battle for online fashion spend this Christmas, offering free delivery on all website orders in the run-up to the festive period.
The department store, which launched its first transactional website in September, is offering brands including Diesel, Miss Sixty, Ted Baker and Superdry, with no charge for standard delivery on any order.
House of Fraser chief executive John King said: “It was always the plan to trial free delivery when we launched the site eight weeks ago. We wanted to add more convenience for customers and it could be something that we do longer term.”
John Lewis, which launched a fashion offer online earlier this year, is also waiving its delivery charge in an attempt to grab online spend this Christmas.
Rival retailers will now be under pressure to offer shoppers similar Christmas delivery deals so as not to lose out on internet shopping spend. Online sales are set to top £13.9 billion this Christmas, according to figures from Forrester Research. But one retailer warned that the cost of such a scheme would make it prohibitive for some.
James Roper, chief executive of online industry body IMRG, said: “It’s an interesting move. People don’t charge to go into a shop, so why charge for delivery? A delivery typically costs around £4, so any retailer will have to factor that into the cost.”