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House of Fraser ramps up own brand offer

House of Fraser will launch a limited edition women’s capsule collection under its in-house brand Linea this September.

Linea limited

The 12-piece Linea Limited collection will include separates, dress and knitted outerwear in a muted colour palette. It will feature more premium fabrics than the main Linea collection, such as pure silk, leathers, cashmere, alpaca and suede.

Retail prices range from £39 for a basic jersey top to £249 for a berry leather jacket.

Linea Limited will be introduced at the same time as the new Label Lab Limited Edition collection, which comprises six pieces, all in black, priced at £59 for a silk camisole to £399 for a leather jacket.

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