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House of Fraser to launch Frasers luxury mini-chain

House of Fraser is reportedly planning to turn up to seven of its branches into a luxury mini-chain under the Frasers name.

The group is preparing to invest millions into the mini-chain, the Guardian reports, starting with the Glasgow Frasers store. The Belfast branch is also thought to be included in the plan.

The remaining stores in the House of Fraser portfolio will cater to a more “mass-market” audience, while Frasers will stock designer brands.

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