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House of Fraser weathers mild October

House of Fraser’s like-for-like sales were up 4.6% for the 13 weeks ended October 31 despite the mild autumn, although its growth has slowed from earlier in the year.

House of Fraser autumn 15

House of Fraser autumn 15

House of Fraser autumn 15

The department store chain posted like-for-like sales growth of 6.5% for the 26 weeks to August 1, resulting in a cumulative growth for the year to date of 5.6%.

Online sales were up by 27.7% during the third quarter and adjusted EBITDA rose to £2m, up from £1.4m for the same period last year.

HoF launched a new house brand called Gray & Willow for autumn 15 during the quarter, comprising Scandinavian-inspired womenswear, fashion accessories and home products, with dresses priced between £49 and £89.

The company also completed its refurbishment of the Huddersfield, Lincoln, Metrocentre, City, Bluewater and Leeds stores ahead of the peak Christmas trading period.

Chief executive Nigel Oddy said: “Both stores and online have delivered positive sales and margin performance, building on the growth seen in these channels over recent years.”

He said the opening weeks of the fourth quarter have shown further sales and margin improvement, reporting positive responses to Black Friday weekend and the new Christmas campaign.

“We remain confident of delivering further growth in the full year and thereafter,” he added.

 

Readers' comments (1)

  • What HOF doesn't say it that they are discounting more and more and more, which is ultimately unsustainable. They need to cut back on this way of doing business if it going to have a viable future.

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