Womenswear designer Henry Holland will launch his debut House of Holland menswear collection at London Collections: Men next month.
The collection will be showcased at a private exhibition in London on June 14, as well as being launched simultaneously through selected stockists including Selfridges, Opening Ceremony and Galeries Lafayette in Paris and Beijing.
The range combines technical fabrics found in sportswear with more traditional tailoring techniques, referencing youth subcultures including Teds, casuals and ravers.
Holland said: “In the time I have been doing womenswear shows I’ve always been focused on ways to make the catwalk presentation process more relevant to my consumer.
“To launch the menswear collection on schedule and in store simultaneously with menswear I feel like we have found a great solution to the ‘see now, want now, buy now’ culture we are increasingly working within.”