Multi-brand affiliate website House of Leopard has launched, offering a collection of leopard print products across fashion, accessories and gifts.
Founded by London-based sisters Rebecca and Rachael Oku, House of Leopard launched on 25 February and is self-funded.
It showcases more than 20 independent brands, including Love Frankie, Honey & Toast, Barbeline, LPRD and Becca Who. Around 90% of its brands are female-founded.
House of Leopard is hoping to have at least another six brands on board by May. It is also planning to launch its own products this year, starting with cushion covers and tea towels.
The commission rate for the site varies from partner to partner, and there is no flat rate.
Rachael Oku said: “My sister and I have always loved leopard print, but, despite its recent mainstream popularity, we struggled to find high-quality British-made products on the high street or online. We created House of Leopard to bridge this gap and cater to lifelong fans.
“As well as being a celebration of leopard print, House of Leopard is also about women’s empowerment. We’re passionate about championing female-founded brands, and want to shine a spotlight on those who are juggling their growing businesses around other commitments – such as full-time work or parenting – to redesign their lives and achieve economic independence.”
Retail prices range from £12.50 for socks to £130 for a sports top.