Westgate Oxford has revealed a raft of new brands and retailers signed up to lease space in the development ahead of its opening in October 2017.
They will join the list of those already signed up, including H&M and Primark. John Lewis will anchor the site with a 140,000 sq ft flagship.
Once complete, the 800,000 sq ft scheme will house 100 stores, 25 restaurants and cafes, a boutique cinema and a roof top terrace. It will have two car parks and a cycle path.
Westgate is jointly owned by Land Securities and the Crown Estate, who acquired it from CSC in 2010. They also own the nearby Castle Quarter.
Work started in spring 2015 following more than four years of preparation and public consultation.
Claire Reynolds, development marketing manager at Land Securities, told Drapers they were determined to get it right: “Oxford is one of those cities where you have to tread carefully. We wanted to make sure we understood it first, before putting a spade in the ground.”
The centre will be split into four retail districts, representing the best of the high street, affordable luxury, gifting and international brands.
The roof terrace will include 11 of the restaurants and space to sit, which will be accessible to the public 24/7. “You can see the dreaming spires on one side and the countryside on the other,” explained Reynolds.
The aim is to create a destination that will attract shoppers who would otherwise travel to London. “We need to pull people back to Oxford, show them they can come for a full day out,” Reynolds added.
The development is set to create 3,000 jobs.