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Howies appoints UK agent to lead wholesale expansion

Welsh adventure clothing firm Howies has appointed Unify Brand Partnerships as its sole UK agent to support growth in the wholesale business.

Two years since Howies restarted its wholesale business to supply multiples and independents, the firm plans to utilise Unify’s team to support its expansion plans.

Unify Brand Partnerships, which is based in Cwmbran, in Wales, will begin selling Howies spring 19 fashion and active collections from June onwards, and will be targeting 20 new accounts for spring 19. 

Howies currently has 20 wholesale accounts. 

Howies sales director Ade Gunn-Wilson said: “Wholesale has now grown to a size where we need a partner who can support our existing accounts, respond more quickly to new enquiries and approach new stores we’d like to work with.

“Damian and his team understand our brand ethics and they have the people who will increase our reach.

”On top of that, Unify are based on our side of the Severn Bridge. With consumers so focused on buying products that have an environmental story we are excited to be getting Unify’s support to seed our range into more stores.”



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