Ethical lifestyle retailer Howies’ management team has bought the company back from fashion group VF Corporation.
Howies, which was founded in 1995, was sold to Timberland in 2006, which was subsequently bought out by VF Corporation - the US-based owner of denim brands Wrangler and 7 For All Mankind.
According to a blog post Howies said: “As of January 1, Howies got small again. When we were sold to Timberland in 2006 we we became a tiny part of a $2bn (£1.3bn) company and that was not easy. When VF bought Timberland last September we became a miniscule part of a $10bn (£6.5bn) corporation, and that was never going to work. So while everybody was crunching the big numbers, the Howies management team quietly bought the business back. We thank VF for giving us the opportunity to be small again.”
Last year, the ethical lifestyle retailer said it was ramping up its etail focus with an overhaul of its website and the launch of two international sites in France and Germany.