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Hudson offers men’s styles

Premium denim brand Hudson Jeans has launched a six-style menswear line in the UK for autumn 08.

Hudson Jeans previously offered only women’s styles in the UK. Its signature V-back pocket is mirrored in the men’s range, which features bootcut, straight-leg, flared, skinny and loose fits in raw, indigo, black, blue and white washes.

The brand’s men’s styles were launched in the US for spring 07 and stockists include department store chains Saks Fifth Avenue, Bloomingdale’s and Nordstrom. Hudson Jeans has a strong celebrity following in the US, where fans include actors Tom Cruise, Brad Pitt and Matt Damon, as well as footballer David Beckham.

Hudson Jeans has 75 accounts in the UK, and hopes to build on this with the men’s offer. Wholesale prices start at £65. Call 07909 521324 for details.

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