Fashion entrepreneur David Mallon is to open a 60,000 sq ft showroom in Manchester in a bid to bring northern-based fashion brands together under one roof.
The seven-floor communal trading space will offer showroom space to rent and will also feature a permanent catwalk, conference and sales space. Mallon, who owns young fashion brands Ringspun and Elvis Jesus, is targeting brands operating in Manchester and the North, or those seeking to expand into the market, to join.
The space will be let at £15 per sq ft with brands encouraged to take a minimum space of 2,000 sq ft. Mallon told Drapers he was targeting a large number of “credible casual men’s and women’s young fashion brands” to fill the showroom.
He said: “This is something I’ve wanted to do for a while, and now I’ve found the building to do it. There are fashion hubs like this in Amsterdam and Berlin but nothing like it here for the trade. It will change the clothing landscape and how fashion brands do their business in Manchester.”
The centre, called Branded, is in Manchester’s Northern Quarter and is in a converted warehouse.
Mallon has secured one floor of the building for his own brands.
He said he has spoken to a “handful” of brands that have expressed an interest in taking the remaining space in the building, which is set to open in late March.
The 6,000 sq ft basement will host a permanent catwalk, a photography studio and a meeting space, as well as space for collection launches and sales meetings - all for communal use. The remaining six upper floors of the warehouse will be given over to the brands to create individual showrooms.
Interested brands should visit www.brandedmcr.com.