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Hugo Boss appoints new UK managing director

Hugo Boss has appointed Stephan Born as the new managing director of Hugo Boss UK, replacing Bernd Hake.

Hake has been promoted to senior vice president for Europe, Middle East, Africa and India.

Born, who has been managing director of Hugo Boss in Spain and Portugal for the past four years, will report into Hake.

Born said: “As one of the world’s leading markets for Hugo Boss, this is a fantastic opportunity and I’m excited to help further develop the brand.”

Hake reports directly to Hugo Boss chief executive Claus-Dietrich Lahrs and succeeds Knut Brokelmann, who was UK managing director from 1998 to 2002.  

Brokelmann has moved to the position of managing director of the Benelux (Belgium, the Netherlands and Luxembourg) region.

Hake said: “I had the opportunity to successfully transform our business model while delivering remarkable results. It’s been a great pleasure to work with a very talented team and with business partners who were fully committed throughout this process.”


Readers' comments (4)

  • Interesting how Born will develop the brand in the U.K as their unofficial policy is to phase Indies out.

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  • I agree with above, What Stephan and his team don't realize is they are doing a great job of putting them selves out of work by reducing there wholesale back - don't they understand they need customers to keep them in there positions - first thing Born need to do is get a grip of his management before they upset just about every one!

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  • What an arrogant brand , they never return
    Phone calls or e mails , I have tried contacting them over a five year period , with many credible adjaencies , I've never
    Had a response , just waiting for former staff to contact me
    With brands I don't need in the future so I can repay the courtesy

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  • Agree with the comments above although the sales guys are not aloud to make any decisions on distribution they are order takers only, but there is no excuse for not returning calls even if its not a "good news" call.
    This is not exclusive to Boss a few of the other brands need a lesson in answering there phones (Ralph, Armani), the problem with these people is that they are not smart enough to understand they wont be there forever..

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