Hugo Boss has appointed Stephan Born as the new managing director of Hugo Boss UK, replacing Bernd Hake.
Hake has been promoted to senior vice president for Europe, Middle East, Africa and India.
Born, who has been managing director of Hugo Boss in Spain and Portugal for the past four years, will report into Hake.
Born said: “As one of the world’s leading markets for Hugo Boss, this is a fantastic opportunity and I’m excited to help further develop the brand.”
Hake reports directly to Hugo Boss chief executive Claus-Dietrich Lahrs and succeeds Knut Brokelmann, who was UK managing director from 1998 to 2002.
Brokelmann has moved to the position of managing director of the Benelux (Belgium, the Netherlands and Luxembourg) region.
Hake said: “I had the opportunity to successfully transform our business model while delivering remarkable results. It’s been a great pleasure to work with a very talented team and with business partners who were fully committed throughout this process.”