Hugo Boss has confirmed it is moving to a new unit on London’s Regent Street, which is twice the size of its existing store.
The brand will move to half of Esprit’s former store at 178-180 Regent Street from its current location at numbers 184-186.
“The expanded space embodies the cornerstones of the brand – luxury craftsmanship, innovative design and precision detail,” said Hugo Boss UK managing director Stephan Born.
“The new store will provide the perfect showcase for the brands full offering, including a dedicated womenswear area which will house ready-to-wear, shoes, accessories and fragrance. The men’s offer will extend to include the made-to-measure service, which enables our customers to select every element of their suit from the fabric to the pocket square.”
The other haf of the former Esprit store is expected to be occupied by US women’s accessories retailer Kate Spade, with the front redesigned to allow for two separate retailers.