Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Hugo Boss hits results targets

Hugo Boss has achieved its targets for its 2018 financial year after reporting a 2% rise in sales to €2.79bn (£2.39bn). 

On a currency-adjusted basis, the increase was 4% for the full year up to 31 December. 

In Europe, currency-adjusted sales grew by 4%, driven by double-digit growth in Great Britain. The Americas also recorded a currency-adjusted sales increase of 4%, mainly as a result of mid-single-digit growth in the US.

Sales growth in Asia-Pacific benefited from high single-digit growth in the Chinese market. Adjusted for currency effects, sales in Asia-Pacific grew 7%.

EBITDA before special items grew to €489m (£419m) from €491m (£421m) in 2017. 

The Boss sub-brand achieved currency-adjusted sales growth of 6%, and benefited from high single-digit growth in businesswear and casualwear. 

Despite strong double-digit growth in casualwear for the Hugo brand, it recorded an overall sales decrease of 4%.

Meanwhile, the number of own freestanding retail stores increased by three in 2018, to 442. 

Thirteen newly-opened Boss stores, mainly in Europe and Mainland China, were offset by 22 closures of Boss stores with expiring leases.

“2018 was a good year for Hugo Boss,” said Hugo Boss chief executive Mark Langer. “2019 will be an even better year for our company. The current year will be all about the execution of our Business Plan 2022. With the focus clearly set on our strategic priorities, we are ensuring profitable growth in 2019 and beyond. Strong momentum in our own online business and in Asia will make a significant contribution this year.”




Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.