Hunter has confirmed Drapers’ report that it is taking on the former Gilly Hicks unit on Regent Street.
The boot brand has entered into an agreement with the Crown Estate over the 5,3000 sq ft unit, at 83 Regent Street, as it looks to open its first global flagship. As revealed last week, the new store will open its doors this autumn.
Hunter chief executive James Seuss said: “As we continue to expand our business, the opening of the London flagship store will be a key milestone in the development of our brand. Choosing to establish our first retail presence on Regent Street stays true to our heritage as a British brand. Alongside our global ecommerce site, it allows us to create an immersive environment, in which to engage directly with our customers and communicate the spirit of the Hunter brand.”
Earlier this year the brand revealed plans to expand into lifestyle products as it seeks to offer shoppers “relevant product” all year round. New sub-brand Hunter Original was showcased at London Fashion Week in February. Hunter Field, the specialist performance category, will launch in late 2014.
David Shaw, head of the Crown Estate’s Regent Street portfolio, said: “Securing the world’s first flagship store from an iconic British brand like Hunter is great news for all who shop and trade on Regent Street.”