Hunter has launched its new multi-platform website today (September 26) incorporating its Hunter Original and new performance specialist brand Hunter Field.
Hunterboots.com is Hunter’s online site for the UK, Europe, and the rest of the world, excluding the US where a separate site will launch in spring 15.
The website, which is responsive across desktop, tablet and mobiles, was developed by website development agency Markup.
It is available in French, German and Spanish and the checkout process has been fully redesigned to provide clear streamlined steps, while a new pre-ordering service has been introduced so customers can shop and purchase products ahead of deliveries. A live chat function has also been added.
The website also features a new area, Discover, which offers editorial content exploring Hunter’s 158-year heritage and new creative vision.
James Seuss, chief executive of Hunter, said: “Hunter is taking a leading position in the retail world with the launch of hunterboots.com, and we are committed to offering to our customers the best site out there.”
Alasdhair Willis, creative director at Hunter, said the launch of the new site was a “pivotal moment” for the brand.
“We now have a truly world class digital platform for our brand to live on. Innovation is at the heart of Hunter and the new site clearly demonstrates that mission.”
Dan Lumb global online director said: “This is a key milestone in Hunter’s history and direct to consumer plans, along with the imminent launch of our first global flagship store on Regent Street. Our multichannel proposition will be rolled out into new markets and territories both physically and digitally in the coming months, as well as being part of our long-term strategy.”
Hunter’s Regent Street flagship is expected to open in October.