Hunter will open its first standalone store on London’s Regent Street this autumn.
The brand has taken the former Gilly Hicks store at 83-97 Regent Street, following the Abercrombie & Fitch Group’s decision in November to close all of its UK lingerie stores. The deal with the Crown Estate was being concluded as Drapers went to press.
It is understood the 6,000 sq ft flagship will offer all the new product categories that Hunter is introducing for autumn 14, including outerwear, knitwear and accessories.
It is thought that this is part of a wider retail push for Hunter, with reports suggesting it is eyeing other potential locations.
In January the label – best known for its wellington boots – announced plans to relaunch as a lifestyle brand in order to offer shoppers “relevant product” all year round. New sub-brand Hunter Original was showcased at London Fashion Week in February.
Hunter will also introduce performancewear brand Hunter Field for spring 15.