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Hunter to roll out stores internationally in 2016

Hunter will open flagship stores in Tokyo, New York and Hong Kong next year as it seeks to become a global lifestyle brand.

The business, which launched its first - and so far only - store on London’s Regent Street last autumn, will begin the roll out by opening in Tokyo in March, followed closely by the other two.

Hunter’s creative director Alasdhair Willis said: “Opening standalone Hunter stores in key cities allows us to welcome the global consumer into the Hunter world.

”The success of our first flagship on Regent Street, which showcases the full range of products that Hunter now offers, is testament to the evolution of the brand. It’s an opportunity for us to directly engage with customers in some of our most important markets as we continue to build the brand.”

The business has also decided to pull out of London Fashion Week next season and will focus instead on increasing its presence at festivals.

The brand said it would “step away from the traditional fashion calendar to move the needle on how it engages with the customer”.

Hunter has not provided details on what activities it is planning for the festival season.

Willis said: “At this time within our industry, the moment is right to change things up and, as a brand, Hunter can do just that. I’m excited about our plans for the next two years that will see us keeping the customer central to everything we do.”

In 2014, turnover at Hunter increased 17% year-on-year to £95.7m and pre-tax profits increased 5% to £15.4m.

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