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Hurley opens pair of Liverpool franchises

North west-based young fashion independent Hurley will open two franchise stores for Henri-Lloyd and Lacoste at the Liverpool One shopping centre next month.

The two stores will be adjacent to each other and connected at the back, allowing shoppers to move from one to the other inside the store.

The arrangement mirrors the business's set up in Leeds, where it also has franchise stores for the two brands Hurley also has three multibrand young fashion stores.

The Liverpool stores will each trade from 1,800sq ft, and will be on the ground floor in the Paradise Street section of the scheme, sitting alongside retailers including Cult Clothing and American Apparel.

The deals were signed two weeks ago and both stores will open in late November.

Owner Mark Hurley said that the business had achieved good economies of scale by joining its two stores in Leeds.

He added that he was in talks with other brands that the business stocks with a view to opening more franchise stores.

He also said he would like to add more Hurley standalone stores.

"We'd like to open more Hurley shops but it depends on the opportunities available," said Hurley.

"We're cautious and we're not in a rush. We are not saying we want 25 Hurley stores in three years. We weigh up each opportunity on its merits but if a town is oversupplied with brands it may not be possible to do it, and it can make more sense to open profitable franchise stores."

Hurley has three stores in Manchester, Wigan and Bolton which sell men's, women's and kidswear which sell brands including Firetrap, Gio-Goi, Fullcircle, Duck And Cover, Ted Baker, Henleys and Paul & Shark. It also has two Lacoste stores in Manchester and one in Leeds, which also has one Henri-Lloyd shop.

The Liverpool One scheme opened in March and is anchored by Debenhams and Marks & Spencer. Other retailers at the centre include USC, Bench and Urban Outfitters.

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