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Hussein Chalayan to open debut store in London

Designer Hussein Chalayan has agreed a deal to open his first store in London’s Mayfair.

The British/Turkish Cypriot designer, who has twice been named Designer of the Year at the British Fashion Awards in 1999 and 2000 and was awarded an MBE in 2006, will open the Chalayan-branded store at 2 Bourdon Street later this summer, after agreeing a deal with landlord Grosvenor.

The 700 sq ft store will stock Chalayan’s women’s and men’s ready-to-wear collections. The brand, which was launched in 1994 and since 2002 has shown at Paris Fashion Week, aims to marry art, design and technology, focusing on innovative tailoring, draping and an “elegant minimalist aesthetic”.

Chalayan said: “We are thrilled to open our first flagship store in London, for me the most important metropole in the world, where I grew up and to which I owe my development as a designer. Bourdon Sreet will be an exciting new home for us and we look forward to welcoming our clients, and all who are interested in discovering the Chalayan world, to a space which truly reflects our philosophy and ethos.”

Will Bax, portfolio director for Grosvenor’s London estate, added: “Chalayan is one of the most exciting and innovative fashion brands in the world, with art and design at the core of its business. The brand’s decision to select this part of Mayfair as the location for its first ever store is a real endorsement of the area’s design credentials and we are delighted to welcome them to Bourdon Street.”

Chalayan graduated in 1993 from London’s Central St Martins School of Art and Design and his degree collection was bought by British boutique Browns.

He has designed capsule collections for Topshop, Marks & Spencer, J Brand Jeans and Mavi Jeans. In February 2008 he was appointed creative director of Puma.

@KatSpybey

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