Fast fashion etailer I Saw It First is sponsoring ITV2 reality show Love Island for the second time, returning for the new winter edition.
The etailer will be dressing the men and women this year, as it has recently launched menswear.
In last season’s summer series of the reality show, the Manchester-based etailer had a 67% increase in sales month on month following its collaboration. The brand had a 254% increase in Instagram followers after the first episode and Twitter followers increased 61%.
As part of last year’s deal the retailer dressed the female contestants during the programme and their outfits were featured on the Love Island app.
In 2018 Missguided sponsored the summer reality show and recorded a 40% jump in sales when the programme aired.