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‘I share inspirations with my customers and so should you’

Rachel Riley

Whether you are a retailer or a supplier – and I’m both – you should always be looking for new and easy ways to engage with your clientele.

Whether you are a retailer or a supplier – and I’m both – you should always be looking for new and easy ways to engage with your clientele.

I am a very visual person, so I love the way that Instagram, the social networking app, lets me share my likes and design inspirations with my customers. It’s linked to my Twitter account, @RachelRileyGlam, and it allows me to post an image and a short caption whenever I like. I think of it as my digital scrapbook.

Whenever I see anything that appeals to me – a red London bus on a grey day, the Albert Bridge at dusk, a vintage scarf print – I can share it instantly with several hundred of my customers. The number of them is growing all the time. I’ve also

started using Pinterest, which provides a similar service.

It’s quite addictive, so sometimes I might do as many as 30 uploads a day, but even on a quiet day I manage about five.

What’s nice is that I am not selling anything to my customers but merely offering them a behind-the-scenes look at the fashion business and my own design process. They really seem to like it and it’s another way for me to communicate personally with my customers. You ought to try it.

  • Rachel Riley, Founder of kidswear retailer and brand Rachel Riley and committee member of FAB

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