Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Image analysis tech to access mobile phone galleries

A UK-Israeli start-up is testing new technology which aims to improve targeting and merchandising via apps through analysis of users’ private smart phone photo galleries.

Pixoneye, which was founded in 2014 by Ofri Ben Porat and Nadav Tal-Israel, is part of retail and consumer start-up accelerator Truestart’s winter programme and received £2.4m in seed funding at the end of last year.

The company’s software can provide retailers with insights by scanning customers’ smartphone galleries to create a detailed customer profile with more than 150 characteristics. It can then provide recommendations based on personal characteristics and anticipate buying patterns based on lifestyle changes. Retailers can then send targeted offers through their apps.

“We could predict that someone was going on holiday, for example, by the change in their picture galleries before it happens, so the retailer could send offers based on holiday clothes,” he explained.

Porat told Drapers that it had been in beta testing with retailers and plans to commercialise the technology shortly.

The concept overcomes any issues with privacy as it does not capture or store any images, rather it interprets the photos as data.

He said retailers’ apps generally have already got permission to access the galleries.





Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.