A UK-Israeli start-up is testing new technology which aims to improve targeting and merchandising via apps through analysis of users’ private smart phone photo galleries.
Pixoneye, which was founded in 2014 by Ofri Ben Porat and Nadav Tal-Israel, is part of retail and consumer start-up accelerator Truestart’s winter programme and received £2.4m in seed funding at the end of last year.
The company’s software can provide retailers with insights by scanning customers’ smartphone galleries to create a detailed customer profile with more than 150 characteristics. It can then provide recommendations based on personal characteristics and anticipate buying patterns based on lifestyle changes. Retailers can then send targeted offers through their apps.
“We could predict that someone was going on holiday, for example, by the change in their picture galleries before it happens, so the retailer could send offers based on holiday clothes,” he explained.
Porat told Drapers that it had been in beta testing with retailers and plans to commercialise the technology shortly.
The concept overcomes any issues with privacy as it does not capture or store any images, rather it interprets the photos as data.
He said retailers’ apps generally have already got permission to access the galleries.