Streetwear agency A Number of Names will open a flagship store in London’s Soho on Saturday stocking brands including Bedwin & The Heartbreakers and Billionaire Boys Club, as well as its own brand Anon products.
The 548 sq ft Anon store at 4 Upper James Street will also stock streetwear and contemporary menswear brands including Ebbets Field Flannel, Fpar, Gourmet, Human Made, Icecream, Kinfolk, Own Label, TSPTR and 6897.
“Soho has been the centre of London fashion and music wise since modern jazz in the late 50s so it seemed a natural choice,” said Ford, who founded A Number of Names in 2008 and is also the co-founder of east London menswear tradeshow Jacket Required.
“The store will sell a handpicked selection of all A Number of Names brands plus a few other brands all will be from people and brands we already have a personal relationship with, many will be exclusive to the UK, unavailable elsewhere in the EU,” he added.
“We will also be selling for the first time Anon own brand product previously only available to friends and family: T-shirts, sweats, hoods, caps and accessories to include mugs, pencils and badges. The Anon store and webstore will be on the only place they will be available.”
Anon will also collaborate with brands such as Japanese streetwear label Fpar to make exclusive co-branded products.
Ford previously worked at Duffer of St George as both a sales assistant and buyer and went on to launch the first Bape store outside of Japan in London in 2001.