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Clarks, Schuh and all the winners at the Drapers Footwear Awards 2017

Clarks picked up awards for Consumer Choice, Best Kidswear Brand and Store Manager of the Year at the Drapers Footwear Awards 2017.

Judges said Clarks had a “broad reach, strong customer service offer and high level of trust” with its shoppers. The retailer was also came highly commended for Men’s Mainstream Footwear Brand of the Year – Josef Seibel picked up the award on the night. In a new category, the manager of the Oxford Street Clarks store, Paul Dunking, was named Store/Concession Manager of the Year.

At the black tie award ceremony at Grosvenor House in London on 17 May, Schuh walked away with the gong for Multiple Footwear Retailer of the Year, sponsored by Rieker Shoes.

Judges said they were impressed how, despite the size of the business, Schuh is able to “continue to move forward successfully and push boundaries within its market”.

The 2017 Lifetime Achievement Award, sponsored by Josef Seibel, was given to David Corben – co-founder and managing director of men’s footwear brand Steptronic and former managing director of Loake – for his 55-year career in the footwear industry.

Best Footwear Offer in a Multiple or Department Store, sponsored by Skechers, went to New Look. The judging panel said New Look’s “speed to market, strength of wide-fit offer and fast pick-up on the athleisure trend” were just some of the reasons it deserved to be this year’s winner.

Best Online Footwear Offer was won by Manchester-based etailer Public Desire, while Best Footwear Store Design was picked up by Parisian retailer Galet.

Base London won the award for Best Footwear Campaign, while Ted Baker was highly commended.

In a new category for 2017, the Footwear Buyer of the Year, sponsored by Superga, was awarded to N Brown Group’s Ellen Griffiths. Judges said Griffiths “knows her job, her customer and has a clear plan”. She has overcome challenges, developed the buying strategy and really changed the direction of the business.

Best Innovation in Footwear was won by Sizers, while Best New Footwear Business was given to men’s footwear brand Duke & Dexter.

British designer Alexander White won Footwear Designer of the Year, sponsored by Start-rite, while Student Footwear Designer of the Year was awarded to Ashleigh Chambers from London College of Fashion. Laura Thomas, also from London College of Fashion, was highly commended in the category.

Independent Footwear Retailer of the Year, sponsored by Pentland, was won by Bells Shoes. Judges said a “passionate team with incredible energy alongside impressive growth on an international level” put this retailer “head and shoulders above the rest”.

Women’s Mainstream Footwear Brand of the Year was won by Skechers, while Men’s Fashion Brand of the Year went to Vans.

Sophia Webster won Premium Footwear Brand of the Year, sponsored by Istituto Marangoni, for the firm’s “strong creative offer followed through with a fantastic sales and marketing plan.” Women’s Fashion Footwear Brand of the Year went to Ted Baker.

Adidas won Sports Brand of the Year for the second year in a row. The label was described as “a bit of an animal” by judges who praised its consistency at continuing to create desire for its product.

In a new category for this year, Brand of the Moment went to Reebok as judges said it was quite simply “on fire” right now.


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