Westfield Stratford in London saw a lacklustre start to Black Friday, despite opening early to accommodate potential crowds.
Deals of up to 50% off did not entice as many people as expected into stores including Zara, Topshop, River Island and H&M. Queues did form outside Foot Locker and JD Sports, which are both launching the Air Jordan Retro 6 Infrared trainer today - unrelated to the Black Friday Sales.
Many retailers including Marks & Spencer opened an hour early at 8am in light of the flash Sale event, which has been tipped to kick start Christmas spending. But one store manager told Drapers nobody on the ground had believed the hype of an early morning rush. He said footfall was likely to pick up later today.
Around 50 of the centre’s 250-plus stores are listed online as running Black Friday promotions, including Karen Millen, Bershka and the newly-opened American Eagle Outfitters.