See some of the first images of the emerging designers selected by Jaeger to join its Boutique Gallery.
One of the more familiar names that will be on offer through Jaeger’s third party branded initiative is Orla Kiely, whose printed dresses and colourful coats stay true to the eponymous designer’s signature style.
Aloe is a brand created by London designer Claire Judge, who draws inspiration from vintage fashion to create chic and understated looks with a contemporary edge.
Preen Line has been building steam since it launched in spring 2008. Design duo Justin Thornton and Thea Bragazzi’s range features bold prints and mix of fabrics, focusing on printed silk, knitwear and leather.
Womenswear brand Goat also offers shoppers a more recognisable name to get their teeth into. Designer Jane Lewis is dedicated to paired down garments using the best materials - particularly cashmere. Her range includes signature knits, wearable separates, dresses and outerwear.
Charlotte Taylor’s collections focus on strong tailoring, relying on strong silhouettes and sculptured shapes and quirky prints.
At Studio Nicholson, creative director Nick Wakeman utilises her knowledge of men’s tailoring to produce her womenswear collection.