London is the focus of Burberry’s festive campaign for 2012 - after a year in which the capital was the centre of the world’s attention.
The luxury accessories brand is showcasing Britain and the Olympic host city - and is even making something positive of the rainy weather.
Burberry will be rolling out the campaign over a number of different social media platforms including Facebook, Twitter, Instagram, and Google +. Content that has been tailored to each platform will be pushed out during the campaign to engage the communities of each.
Gifts bought off the Burberry website will be gift wrapped in the classic Burberry Trench and gold colour pallet.