With just 54 shopping days left until Christmas shoppers turned out in force last night to witness the Oxford Street Christmas lights being switched on.
Girl band The Saturdays turned on the lights in front of 10,000 people who descended onto Oxford Street to watch them be unveiled.
The event, hosted at Marks and Spencer’s Marble Arch store, and presented by Heart 106.2’s Toby Anstis marks the start of the busiest shopping period of the year.
Jace Tyrrell, director of communications at New West End Company, the organisers of the event, said: “Oxford Street is set attract millions of visitors over the next eight weeks and the 200 flagship stores will be pulling out all the stops to ensure that visitors get the most out of their time in the West End.”
Cllr Colin Barrow, Westminster City Council Leader and Steve Rowe, director of retail at Marks & Spencer, the event sponsor, were among spectators.