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Image gallery: Farfetch channels ‘It’s a Wonderful Life’ for its Christmas campaign

Online retail platform Farfetch has drawn inspiration from the classic Christmas film ‘It’s a Wonderful Life’ for its festive campaign ‘It’s a wonderful store.’

The campaign features edited collections from Farfetch’s 290 partner boutiques selected by photographer, art director and fashion blogger Hanneli Mustaparta, hip hop artist Swizz Beatz, producer Quentin Jones, food designers Bompas & Parr and actress Zoë Kravitz.

The company has also created an interactive app on Facebook and the Farfetch website where consumers can win a different prize every day, including Lanvin’s ‘Help’ necklace, a Givenchy Nightingale Tote and an Alexander McQueen skull scarf.

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