Open, JD Sports Fashion’s own-brand value menswear store, will launch with a 350-piece range on August 18 at its debut store in Stoke-on-Trent.
The facia, which focuses on quality basics, will roll out further stores in: Stevenage in Hertfordshire on August 25; Leeds on September 1; Bury near Manchester in the week commencing September 1; Silverburn shopping centre in Glasgow in the week starting September 15; Leicester on the week beginning September 22; and the Arndale shopping centre in Manchester on the week commencing September 29.
“We’re not Primark, the quality is fantastic and there just isn’t anything out there like us for men on the high street. We expect to take market share from River Island, Topman, Urban Outfitters and a lot of other retailers on the high street,” he said.
Retail prices start at £5 for a basic cotton T-shirt, denim jeans are priced between £25 and £35, knitted jumpers are £20, parka coats are £40 and the premium parka jacket is priced at £80.