Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Image Gallery: First look at JD’s Open brand

Open, JD Sports Fashion’s own-brand value menswear store, will launch with a 350-piece range on August 18 at its debut store in Stoke-on-Trent.

The facia, which focuses on quality basics, will roll out further stores in: Stevenage in Hertfordshire on August 25; Leeds on September 1; Bury near Manchester in the week commencing September 1; Silverburn shopping centre in Glasgow in the week starting September 15; Leicester on the week beginning September 22; and the Arndale shopping centre in Manchester on the week commencing September 29.

As reported by Drapers the retailer expects to open between 12 to 15 stores before Christmas and a further 25 to 30 shops in 2015.

Stewart Messer, formerly head of buying at Blue Inc and now head of buying for Open told Drapers the retailer expects to steal market share from River Island and Topman.

“We’re not Primark, the quality is fantastic and there just isn’t anything out there like us for men on the high street. We expect to take market share from River Island, Topman, Urban Outfitters and a lot of other retailers on the high street,” he said.

Retail prices start at £5 for a basic cotton T-shirt, denim jeans are priced between £25 and £35, knitted jumpers are £20, parka coats are £40 and the premium parka jacket is priced at £80.

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.