Matalan opens its first store on London’s Oxford Street today, marking its first high street store in the capital and following similar city centre stores in both Liverpool and Cardiff.
The 16,131 sq ft store at 149-151 Oxford Street has three floors featuring womenswear, kidswear, footwear and accessories.
“There are a lot of echoes of the Cardiff store in here and we wanted to take the traditional elements of Matalan but make it appropriate for a high street location,” said retail director Mike Jeans.
“It has more signage and mannequins than are traditional out-of-town stores to portray our strong value proposition.”
The store is smaller than Matalan’s traditional sites and the shop fit and store design maximises the use of the space with high racking. The retailer has also introduced various family-friendly features such as customer toilets, playground-inspired fittings and wall-mounted toys in the fitting rooms to appeal to mums and kids.
Managing director Jason Hargreaves said: “We are thrilled to be opening our first central London store on Oxford Street.
“Bringing our family value proposition to the high street marks an exciting milestone for Matalan as, until now, we’ve typically been located out-of-town where we’ve achieved great success over the last 30 years.”
Nearly all of Matalan’s 217 stores are located in out-of-town retail parks.