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Image Gallery: George at Asda’s Christmas 14 range

George is backing sequins, winter florals, lace and tailoring for Christmas 2014.

The supermarket’s fashion arm unveiled its festive collection today (September 3), displaying an array of cosy knitwear, faux fur coats and high glamour cocktail dresses.

Christmas jumpers also feature heavily across womenswear, menswear and kidswear emblazed with alpine knits, Fair Isle patterns and festive slogans.

The first part of the range will drop in store in October.

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