Retail entrepreneur George Davies has opened the doors on the first 11 of his new kidswear stores in the Middle East, ahead of planned launch in the UK in April.
The FG4 fascia has opened across Saudi Arabia in a partnership between Davies and Fawaz Alhokair, the Saudi retail conglomerate. A further 15 openings a week are planned across the Middle East, until its portfolio in the region hits 65 stores.
The joint venture will then begin to open about 40 boutiques offering a mix of young fashion and lingerie. The branding of these stores has yet to be confirmed but Fawaz Alhokair said they would be easily identifiable as part of the same FG4 enterprise.
Davies and Fawaz Alhokair are expected to open up to three FG4 kidswear stores in the UK, in unspecified locations previously occupied by his GIVe womenswear chain. The openings were scheduled for March but have now been pushed back to April.
Davies was forced to shut key GIVe stores after the retail chain struggled, but has said he plans to develop the business as a wholesale brand, both in the UK and overseas.
Earlier this month, it emerged that Davies is also in talks to design a clothing range for supermarket Morrison’s.
What do you think? Do you think FG4 will work in the UK?