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Image gallery: Harvey Nichols headless chicken campaign

Luxury department store Harvey Nichols’ summer Sale campaign features a series of “headless chickens” dressed in items from spring 13 collections.

The tongue-in-cheek campaign features the strapline ‘The Harvey Nichols Sale. Try to stay calm’.

Julia Bowe, group press and marketing director, said: “In humorous reaction to the (often-irrational) excitement Sale time engenders, we have developed this campaign to capture the frantic effect that the Harvey Nichols Sale can have upon our customers”

The Harvey Nichols Sale launches online at 10am on June 11 and in-store on June 12.

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