Hugo Boss has re-opened its Boss store on London’s New Bond Street.
The 4,057 sq ft store at 122 New Bond Street features a new interior concept, which has already been rolled out to other global cities.
The three-floor store, which stocks Boss womenswear and menswear, has been expanded to provide a larger ground floor area and lower ground layout. Boss clothing, made to measure, shoes and accessories are located on the basement floor; the ground floor houses womenswear and menswear, including shoes and accessories; while further Boss womenswear collections and shoes can be found on the first floor.
It has been designed with matte coatings and fabrics contrasted with high gloss and mirrored surfaces, for an airy, modern feel.
The store was closed for renovations from November 30 to December 23.