John Lewis has collaborated with British couture designer Bruce Oldfield on a 60-piece ready-to-wear collection.
The range is Oldfield’s first high street collection and features tailored workwear, monochrome pieces and occasionwear dresses in silk and velvet.
It is exclusive to John Lewis and will be available at the Oxford Street, Peter Jones, Birmingham, Kingston, High Wycombe, Brent Cross, Bluewater, Cheadle and Cribbs Causeway stores and online from September 4. The collection is available in sizes 8-18.
Standout pieces include the ‘Swan Dress’ which has a structured silk bodice and metallic print detail and the black silk ‘Little Bruce Dress’. A donation of £20 from the sale of each “Little Bruce Dress” will go to Barnardo’s as Oldfield is the vice president of the children’s charity.
Oldfield said: “I wanted to create a collection for their customer that embodied my design ethos and attention to detail whilst also being accessible to a wider audience.
“Bruce by Bruce Oldfield draws on my classic silhouettes with key pieces for any modern woman’s wardrobe; classic outerwear, juxtaposed tailoring and sumptuous eveningwear. The collection plays on a monochromatic palette, full of structure and texture and that is softened with a touch of cashmere.”
Jo Bennett, head of womenswear buying at John Lewis, said: “It is such an exciting opportunity to build and create an entirely new brand that will sit alongside our other collections. We have worked incredibly hard together to bring the very best, quality and design to meet the needs and high expectations of our customers.”
Paula Nickolds, buying and brand director, added: “This collection marks a new chapter in fashion for John Lewis; we are delighted to bring Bruce’s signature couture design aesthetic to our customers. The collection is the perfect balance between couture design and quality combined with ready-to-wear accessibility.”
To read a full interview with John Lewis’ buying director for fashion and beauty Ed Connolly click here.