Argentinean polo brand La Martina has opened a flagship store in the St James’s Gateway redevelopment in London.
The store on Jermyn Street covers two floors, with the ground focusing on menswear lifestyle products. Downstairs the store is broken up into a boutique area for women and a technical polo area with rows of leather boots and mallets.
The company hopes that, with its comfortable sofas and “exceptional” hospitality levels, the lifestyle concept store will become an international hub and destination store for the sport of polo.
Lando Simonetti, founder of La Martina, commented: “La Martina has long been working on plans to open a flagship store here in London, one of the leading luxury retail sectors of the world. The right location has always been paramount for us and so we are delighted to have signed a lease for this wonderful store in the heart of the renowned Jermyn Street, already home to some of the most respected names in shirt making and men’s accessories”