Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Image gallery: Life Style Sports bets on technology

Ireland’s largest sportswear retailer, Life Style Sports, has invested heavily in experience and technology in its new store in Cork.

The 20,000 sq ft store in the Capitol Building, Patrick Street, is the retailer’s largest to date and features the first multi-sport simulator in the UK and Ireland.

The shop also has interactive kiosks, “charge and chill” zones, a gait analysis lab and a jumper and boot customisation station.

Lifestyle Sports plans on rolling out certain elements to the rest of its 53-store portfolio.

The store layout combines exposed brick, graffiti murals and AstroTurf flooring. There are five key areas in store: a kid’s area that has a “baby’s first trainer” service; a lifestyle trainer section; a women’s studio; a boot room for football, rugby and GAA (Gaelic Athletic Association) sports; and the run club, which focuses on performance footwear and clothing.

Mark Stafford, CEO of Life Style Sports, said: ‘’Our new store really disrupts the status quo of the typical sports fashion destination. We are continuing to make significant investment, both in new store locations and refurbishments in current stores nationwide. The store is all about customer experience and we’re adding exciting and innovative new elements to the store. This is a huge milestone for us.”

 

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.