Olympic gold medal winning boxer Luke Campbell will be the face of young fashion brand Luke’s spring 13 campaign.
The athlete will front Luke’s entire marketing campaign across advertising, editorial and point of sale for spring 13.
Managing director Simon Poole said Campbell was a great fit for the brand. “We love to work with people who have a natural affinity and have been wearing the product prior to being famous, and this is certainly the case here,” he said.
Campbell added: “I’ve been a fan of the brand for a while now and to work with the Luke team so closely is just fantastic. The summer range is really cool and I’m just proud to be the face of this top British brand.”